If there is one thing that makes most landlords happy, it is the ability of their property management company to increase tenant retention and reduce long vacancy cycles. In fact, the ability to keep vacancy in any property very short is what separates experienced West Hollywood property management companies from inexperienced ones. This is the reason why most landlords and investors are willing to pay top dollar to work with top-rated West Hollywood property Management Company. It is because they have what it takes to attract quality tenants and increase tenant retention rates in the process.
When it comes to tenant retention, there are different ways this can be achieved, in this article, you will learn how to keep tenants longer in your property and attract new tenants immediately there is a vacancy on your property using online marketing strategies.
Below, you will learn about the reasons why you should develop sound online marketing skills and strategy when you want to increase tenant retention:
- Build Trust
When it comes to online marketing; trust and credibility matter a lot. Fortunately, you can use a sound digital marketing to build trust with your audience. Don’t just advertise, educate your audience and attend to their questions personally. The more you engage your audience on social media and other online places, the more they will come to trust you and your business.
- Emphasize Your Brand
As a property management company, you should show why your company is different from other property management companies in West Hollywood. Since your brand is the foundation of your internet marketing strategy, you should let it reflect who you are. Create a brand that an ideal tenant would like to do business with. Ask yourself, if you are a potential tenant, what type of brand you would like to work with. Once you figure out that right answer, create such brand to attract your ideal tenants.
- Make Your Website Mobile-Friendly
Don’t just create a website that works on PC, create one that can work on all devices. Nowadays, more people are visiting websites with their mobile devices. If your website is not mobile-friendly, not only you will be at the bottom of search engine ranking, potential customers won’t take you seriously and you will miss out on potential tenants you would have attracted to your business. Your website should be responsive and easily appear on any device.
- Optimize Your Website
Make Sure you work on your website search engine optimization. This gives you an incredible opportunity to attract targeted visitors. SEO may seem costly, but it is cost-effective in the long run. It is better than paying for advertising because it has long-term benefits. If you are ranking high on Google for a particular keyword, you won’t have a problem attracting your ideal tenants.
- Build Credibility with Accurate and Current Information
When it comes to a business, you need to build credibility by providing not just accurate but current information to your audience and followers. When you are advertising your property, make sure you have correct contact information as well as the correct address of the property you are advertising. Be specific with your advert. You should also make it easy for potential tenants to contact you by adding your email address as well as your phone number. Give potential tenants an opportunity to answer their questions.
Increasing tenant retention is very important. In fact, every top-rated property management company in West Hollywood has attracting and retaining tenants as their top priority. You too, as a property manager, should make tenant retention a top priority.