Are you wondering why your home has been on the market for so long but isn’t selling? If yes, then you are not the only one. Many people are in this situation, but today I am glad to let you know why no one is pricing your home.
Your home lacks professional photos
Truly, a picture is worth more than a thousand words. What about having two three or more photos? Amazing! Don’t just put up one wacky photo for listing and expect potential buyers to make an offer. You need to let the world know how valuable your home is by taking professional photos, not just one, but lots of high quality photos that are well lit and showing important areas of your home, areas that will increase your home’s sale value.
It isn’t just enough to take photos of your home and place them in the market, you should go an extra mile. Advertise your home extensively, and don’t just rely on one marketing outlet. Explore other options, make use of social media, and above all, make sure your ads are in the right section and properly optimized. This way, you won’t be wasting money trying to sell your home, but with the little you spend, you will begin to get results. You can advertise your home in as many unrelated categories as possible, but remember that it will cost you much, although your home will be exposed to more buyers. As you advertise, it is advisable to ask buyers to drop their feedback, this way you will know how to optimize your advertising campaign.
Hiring the wrong listing agent
Before listing your home, don’t make the assumption that any listing agent can serve. This mistake can be costly because no matter how experienced and honest the agent you are hiring, they mostly specialize in a specific kind of property. For example, a listing agent specialized in residential buildings may not have enough experience when it comes to listing office buildings or warehouses. Hire an agent that specializes in the type of property you are selling, an agent that has successfully sold multiple homes in a fast turnaround time before.
You are not honest with your pricing
We all want to make profit when selling our property, but listing a home with a market value of $200,000 for $700,000 is ridiculously outrageous! If you do so, your home will likely stay longer than expected, and this affects and may reduce the final price you will sell it, that is, if there’s any buyer at all. Before listing your home, checkout other homes in your neighborhood and in a similar condition as yours. The difference in price between your property and other similar ones shouldn’t be too much, and you should have your home upgraded for better selling price.
These are just some of the reasons your home sits longer in the market without anyone buying or even making an offer. There are many other reasons, but if you address these ones, you surely will remove your home from that ghost market and make it attractive, closing the sale quicker.