It could be difficult to determine what renters really want, as different people have different views and choices. One obvious fact is that property managers and other real estate professionals are in search of how to increase their leads, and one way to get this done is by meeting up with the demands of renters. Real estate professionals should also strive providing genuine customer service that meets the requests of customers and make them happy.
To increase retention rate, you need to surprise renters by offering them bonuses and extras. To make this possible, you need to find out what they really want.
Firstly, ask them about what they are expecting
Studies shows that just 25% of apartment seekers who view a property are asked to sign the lease. You don’t expect your leasing team who aren’t confident enough that they are offering the best rental home that fits a prospect’s home to win over the prospect. By asking prospects what community features and amenities are most valuable, you are one step ahead already. They may want pet-friendly policies, in-unit laundry equipment, and high-end appliances, just to mention a few. You can ask your current residents what would convince them to renew their lease at the appropriate time and also asking them what they love most about the current living arrangement.
Communicate with them through options they prefer
One good way to make residents feel comfortable is by using their preferred method of communication when interviewing them. Some may prefer email or SMS, while others may want you to reach them through paper or tenant portal notices. So ensure that you reach out to them through communication options they prefer. Your survey should be simple and straightforward, easy to fill out for you to get more feedback and accurate responses.
You should come up within few months with a pre-move-in questionnaire and a follow-up, as it makes it easy for you to know how your property is meeting the demands of renters. This will also make it possible for you to improve in the right direction, as their responses will help you tailor improvements according to their wants.
In your survey, ask them questions like:
What are your favorite on-site amenities?
What would you like added modified or removed by the property managers to make the property feel more attractive?
Does the customer service team and policies make you feel valued and appreciated?
How would you score the total safety and security within the community?
Is the maintenance staff quick to respond and reliable?
Be bold. Ask your tenants and prospects what they want and need.
By getting close to tenants and asking them questions, you will know and understand what they really want. By getting close to them and asking them these questions, you will be marveled at what they really want, and they will reveal to you their secret wishes. It doesn’t just stop there, be ready to respond to their demands, and don’t just pile up their requests without being proactive.