5 Tips for Successful Rental Property Marketing
You have the perfect rental property that’s ready for new tenants, and all you have to do is market it. Finding good tenants quickly is vital to maximizing the profit from your property. A good property doesn’t always mean that it attracts prospects; there is also some marketing magic going on that will make sure to limit the void period.
Let’s discuss our top tips to market your rental property successfully.
Visuals are key
While beauty may be in the eye of the beholder, having good images is essential. Without them, people might not even click on the listing, assuming they wouldn’t want to live there. You might even want to hire a photographer who specializes in real estate; they already know how to take and edit the best photos.
You may want to ask them to bring professional lights or buy them yourself if they don’t have any. Lighting improves the quality of any photo and provides a professional aesthetic.
You also want to make sure you take photos of what people want to look at. The main areas of interest are the bedroom, bathroom, and kitchen. If your own a house with a beautiful exterior, make sure to also include that, as it can increase your click-through rate.
Also, include any good gems your house might hide. This can be a library under the stairs, a wine room with an eating area, a room with only glass walls, a rooftop garden, a movie theater, etc. Any unusual, cool thing can significantly affect whether or not prospects want to view the property.
If you want to invest some time to add something special to your marketing strategy, consider creating a walkthrough video of the property. It is something much more engaging than traditional marketing methods, and, with today’s technology, they’re also not hard to make. According to these Orlando property managers the online audience will see videos as more reliable in comparison to the old photos; they will trust you more and increase the chances of interacting with interested people.
This will make your prospects feel like they’re in the house, and it will save you time on showing the house to people who wouldn’t like it.
Make sure your description covers everything that would put your property in the best light. Highlight the property’s best features, make sure you mention qualitative materials you’ve used to promote durability and safety, give a little history of the place if you have one, talk about how great the neighborhood and its residents are, and so on.
Also, consider including essential details such as an address, number of rooms, square footage, or price. Leave little room for unnecessary questions. It would also help to include a map to give potential tenants a better idea of the area.
Make sure also to include a call to action! This can be something like ‘’Schedule a tour now!’’ or ‘’Call us today!’’.
Spread the word
Of course, you have to put up the listing on the most common websites, but you don’t have to stop there! Make sure you fully take advantage of everything online and offline to make your listing known!
There are many Facebook and other social media groups for tenants where you can post about your listing. Make sure to include it in your Instagram stories and TikTok videos, tweet about it, and post it on Reddit. Anything, really!
Choosing a home is something personal and an important decision. Just like testing a car before you buy it, you need to see the property in person. Create an event on social media and market it. Not only is it a good, out-of-the-box strategy that gives potential tenants a chance to view, but it’s also a good networking opportunity. It will also set your property apart from others, encouraging prospects to choose you.
The open house is one the best ways to attract people and show them around. They will be able to experience the place first-hand, ask questions on the spot, talk with neighbors, explore the house utilities, and so on.
Make sure to prepare something to drink and eat to spoil your visitors.
Marketing your property can be you a little nervous, and that’s fine! There are lots of properties out there, and you need to be competitive and efficient to stand out. However, these few easy tips will skyrocket your strategy and attract more prospects!
We want to share with you one last bonus. Having a property manager handle the advertising is a much wiser decision. They already do this all the time and are up to date with the latest tactics. They know which of them is the most efficient. Handing this responsibility over to an experienced manager will be more productive, and it will mean less stress for the owner.
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