As holiday period draws closer, most Beverly Hills property managers will be competing hard for quality tenants. Potential tenants will like to get settled in their new apartments before the holiday season, this holds a great opportunity to market your rental property.
No doubt, rental property marketing is becoming more challenging for most Beverly Hills property managers. You need to get creative if you plan on filling all your vacant apartments before the festive period.
Basically, most potential tenants will like to check and compare different apartments and properties before making their choice. It is your duty to ensure that they fall in love with your rental property the first time they set their eyes on it. This involves making sure that your property is in a pristine condition with all the necessary amenities and even the latest home technologies.
When you are ready to start marketing your rental property to attract the best tenants to your Beverly Hill property, the 3 fundamental steps below will help you a lot:
Host Community Events
If you want to win the heart of potential tenants, host a community event. This is no doubt, one of the most powerful marketing tools you can use to your advantage.
It is a great opportunity not just to draw attention to your business but also to get the members of the community to trust you. You can easily give your business credibility by hosting an event. With trust, you can turn your fellow residents into your referrals.
Most top Beverly Hills property managers have tried this trick with success. Once you made up your mind to host a community event, make sure you put in a lot of planning. Don’t host the event when there is another event going on, this will dwindle the turnout.
Create a buzz about your event and use it to bring the members of your community together. This will no doubt make you a trusted member of the community.
Don’t Just Sell the Features, Sell the Benefits
In most rental property ads, property managers concentrate on just the features. When you pay too much attention to the features without mentioning the benefits, you won’t get the desired results.
A great way to get potential tenants to show serious interest in your Beverly Hill rental property is by letting them know the benefits of the features you have on your property. Let them know why 2 bathrooms are better than one.
Do Serious Marketing on Weekends
Unfortunately for most Beverly Hills property managers, while other people are going home on the weekends to rest, this is your time to do aggressive marketing.
Most people are too busy during the week to make time for inspecting a potential apartment. They will probably like to do it during the weekend. This means you need to raise the tempo of your marketing during the weekend.
Don’t wait for the weekend to come before you start marketing, get your flyers out on a Friday, run contests and promote your ads on days leading to the weekend (Thursday and Friday). The expectation here is to put your business in the front of potential tenants who are planning to go for apartment inspections on weekend.
There is no doubt that marketing apartments and properties are hard work. Fortunately, we have years of experience in the industry which has helped us to become leaders in Los Angeles Property Market. When you are looking for a reliable property management company as a partner, you will certainly feel happy working with us.