As a property management company do you have a professional website? Great! However, creating a beautiful website doesn’t solve your problem; you must be able to provide answers to the questions landlords are asking on your website. Any visitor coming to your website has an objective; you must be able to cater for their needs through the content of your website.
Research shows that on average, a website has 2 percent conversion rate. This simply means that 98% of your property management visitors are not doing what you expect them to do like contact you, fill a form or book an appointment. It is up to you to ensure that you convert most visitors on your website by providing answers to their questions.
Remember, most of these visitors don’t have time to contact you directly. Thus, your website must be able to inspire and satisfy them at their first visit; otherwise, they will leave and never come back. In this article, you will learn how top property management company in West Hollywood is catering to the needs of their visitors and how you can do the same.
What Do You Do and Why Are You Different?
Are you a property manager for commercial rental properties or residential rental properties? You should be able to make it clear for the visitor to understand what you do the moment he steps into your website irrespective of the page he entered from. A visitor doesn’t have to search through your entire site or go to a specific page before he gets an idea of who you are and what you do. You should make that obvious. Trust me, website visitors don’t have the patience to start searching around your site.
Now that you’ve answered what you do, why are you special? There are probably thousands of other commercial and residential property management companies in West Hollywood, why are you different? You should answer this question on your website so that the visitor/landlord will see a reason to hire you.
What Area Do You Cover?
You can’t probably cover the entire nation. Your website visitors want to know if your business covers the location of their property. If you are a property management company that covers a specific area such as West Hollywood, a city such as Los Angeles, or a state such as California, you should make it clear to the landlord on your website.
In a case where you cover a wide area such as the entire California or a city as big as Los Angeles and the surrounding areas, you should be able to tell the visitor on your property management website how you are able to cover such areas, where your offices are located, and how they can reach you.
What Can You Offer?
Visitors want to quickly see what you offer; can you show them without them searching through the entire site? Make it easier for your visitors to engage with your services so they know and understand what you do at a glance. If you listed your offers on your homepage, ensure you have a way visitors coming through your property management blog will get to know and see them.
Why Are You Trustworthy?
Why in the world will a landlord do business with you while there are others? This is a question you should answer. You should be able to prove to your website visitors that you are trusted and they can do business with you. Provide proofs by showing them testimonials and reviews on your website. Of course, these reviews and testimonials must be real; you can as well point them to third-party websites such as Google Business and Yelp to read reviews about your business. This will give them the peace of mind they need to do business with you.
You can go further to reference the associations you are active in and the achievements you’ve made so far. These will set you apart from other property management companies that just want to make a quick buck.
What Do You Want Your Property Management Website Visitors To Do?
Don’t assume that a visitor knows what to do after reading your blog or going through your website. Most websites tend to make this mistake. You’ve succeeded in creating a wonderful website and attracting website visitors; don’t let all that work go to waste by forgetting to add a specific action you want them to take at every page. Make it clear you want them to contact you for a free consultation, click on the buy button, or give you a call. There should be no ambiguity about the action you want your visitors to take.
What to Do if They Are Not Ready to Buy?
If the landlord is not ready to buy, no problem! However, you will need to give him a reason to visit your site again. You can start a blog, so he can learn property management tips from your blog. You can as well use free downloadable materials such as a free ebook or free rental analysis from sites like RentRange to collect his email address. Collecting his email address will let you stay in touch with him and constantly remind him about your offers.
Having a website that answers the question landlords have is very important. A reputable property management company in West Hollywood should be able to prove to their website visitors that they are different from other companies.